Feedback for solutions for brewing company problems Essay

Feedback for solutions for brewing company problems - Essay Example Molson Coors have therefore decided to pull its international businesses out Asian markets so that they can focus on the local markets. The importation of beer in China holds only 1% share of the market share compared to the domestic and Coors only ranks second despite the China’s low domestic prizes. It is therefore important when the company withdraws its operations from china because there are no chances of succeeding in that market. Coors should first alert their customers in china market and sell their stake to Sihai Beer Company because of the company’s inability to sustain its assets and the need to cover losses as much as possible. Coors should sell its beers at a lower price as a way of getting rid of its excess reserves (Russel Web). The Company should focus on improving its big Canada share and the US market shares in order to improve their sales. This is only possible when the UK and China markets are closed due to their low markets that in turn lead to a higher cost of operation in both UK and China. The partnering between Coors and the SABMiller will also increase the market share to almost 30% in local market. The issue of new marketing material has got a large impact on the success of the firm especially within the local market. The sales have slightly increased after almost a year due to the increased marketing. The small board that was created to facilitate aggressive marketing in North America has not boosted the market share as expected but only increased the operating assets due to its overstatement as the income statement do not include the US (Russel Web). The decline of the consumption of Molson’s products in its major markets is such a big blow to the company and puts the company into a very challenging situation. With the voting rights of Coors remains at 50% hence making it difficult to account for the company’s benefit in the consolidation process. The product for both the companies