Porters Diamond Model analysis of Mobile - MyAssignmenthelp.com

Question: Discuss about thePorters Diamond Model analysis of Mobile. Answer: Demand Conditions The demand conditions of the company are more in the composition of the growth and market size of the industry. According the industry lifecycle, they are still in introduction and growth stage (Holtbrgge Friedmann, 2016). The mobile industry with its rapid growth in technology and innovation factors makes it fluctuate in the customers preference zone. The rapid growth has been seen in the telecom sector. The total 91 companies competed among themselves for licensing in from the two telecoms giants in the country. By mid 2015, 30 million SIM cards were sold (Hydrant.co.uk, 2018). This shows an growth of 518% increase since 2018. The 5.4 million customers active mobile phone users are there, which is approximately 10% of the population. The main service provider in the country is Norways Telenor, Qatar based Ooredoo, Myanmar Post, Telecommunications, and MecTel. Therefore, it can be said that the local industry does not dominates the mobile marketing. The industry has 31% of the total foreign direct investment (Hydrant.co.uk, 2018). This sector of the company is currently in a fully-fledged growth stage with respect Internet and Communication technologies. The Chinese brands have captured the market. Market leader being Huwai of more than 3% share and Samsung with 20% share. Therefore, it can be said that existing market is not a ma ture industry. Therefore, as per this analysis prediction the demand is quite high in Myanmar. The country presents good opportunities for investments in mobile industry. Chance Myanmar is very efficiently moving out of the infancy stage of growth to mature. There is ample number of operators in the country, local as well as international. Moreover, 17 proposals have been submitted to the ministry in 2016. There are 17 NTL applicants. The market is more crowded with the national players as reported by the Myanmar Information and Communication Technology Development Corporation. Operator MPT has tested the 4G long-term evolution technology and bands are increasing (Wilson, 2016). However, 3G is on demand in the market they are also planning to move to the 4g realm (www.hydrant.co.uk, 2018). Construction of mobile towers is also flourishing and is implemented. The country in overall has 17,300 towers. Telenor has also submitted a proposal of constructing 4000 more towers in Myanmar by 2020. Simultaneously, the NTL and other operators also contracted to build more towers in the country. The main criteria for this mobile infrastructure are the land and power. Government Funding of the companies is restricted among government policy. The lack of infrastructure development hinders the progress of network expansion. Many expansion strategies of truck and transport strategy, where equipments are expensive, government have lesser coverage (Riasi 2015). This increase the operations cost of the network operator countries. Progress is hindered in the monsoon. As the global trend is moving towards the digital economy, they are also moving towards the mobile money outlook. The fundamental lies in the infrastructure of the Myanmar economy, which needs to be uplifted with the help of the government. Reference Holtbrgge, D., Friedmann, C. B. (2016). Does location choice affect foreign subsidiary success in India? An empirical study based on Porter's diamond model.International Journal of Business and Emerging Markets,8(1), 3-29. https://Hydrant.co.uk, S. (2018).Myanmar witnesses increased demand for mobile communications.Oxford Business Group. Retrieved 11 January 2018, from https://oxfordbusinessgroup.com/overview/powering-ahead-myanmar-witnessing-massive-increase-demand-mobile-communications Riasi, A. (2015). Competitive advantages of shadow banking industry: An analysis using Porter diamond model.Business Management and Strategy,6(2), 15-27. Wilson, P. (2016, May). The Impact of Culture on Cluster Competitiveness: a Revised Diamond Model. InClusters as a Driving Power of the European Economy(pp. 162-175). Nomos Verlagsgesellschaft mbH Co. KG.